Chor-Police
About the Project
A cinematic advertising film for Cure Sight Laser Center that uses a humorous police-and-thief setup to communicate the importance of clear vision.
Client: Cure Sight Laser Center
Industry: Healthcare / Eye Care
Role: Full Production
Our Role
Full Production
Direction
Cinematography
Lighting
Talent Coordination
Location Filming
Action / Chase Sequence Production
Post-production
The Creative Approach
The film turns an ordinary police chase into an entertaining visual story. A police officer struggles to clearly identify and track a thief, creating a series of comic situations before the film connects the problem to poor eyesight.
The cinematic treatment of the chase, dark parking-garage setting and exaggerated character performances give the film the feel of a short crime sequence while keeping the communication light and memorable. The film ends with the brand message: "For Better Sight, Just Cure Sight."
