Khushiyon Ka Pakka Vaada
About the Project
A narrative-led advertising film for Kadam Pakkar Rang built around a simple act of kindness—colouring old clothes before giving them to those less fortunate.
Client: Kadam Pakkar Rang
Industry: Consumer / Textile Dyes
Role: Full Production
Our Role
Full Production
Direction
Cinematography
Lighting
Talent Coordination
Product Integration
Post-production
The Creative Approach
The film follows a mother and daughter preparing old clothes to give away. In a hurry, the daughter questions why they should put so much effort into clothes they are simply giving away. The mother's response—"If we are doing something, we should do it properly"—becomes the heart of the story.
The old clothes are coloured using Kadam Pakkar Rang, turning a simple act of giving into one of care and dignity. The film closes with the campaign thought "Khushiyon Ka Pakka Vaada."
Let's Turn Your Vision Into Cinematic Reality
Let's Turn Your Vision Into Cinematic Reality
From concept development to post-production, we craft cinematic experiences that captivate and inspire. Let's create something extraordinary together.
