Swayam Bhagwan
About the Project
A short-format advertising film for Cure Sight Laser Center that uses humour and a larger-than-life visual character to communicate the importance of clear vision and professional eye care.
Client: Cure Sight Laser Center
Industry: Healthcare / Eye Care
Role: Full Production
Our Role
Full Production
Direction
Cinematography
Lighting
Talent Coordination
Character Styling & Visual Execution
Location Filming
Post-production
The Creative Approach
The film begins with a woman experiencing difficulty with her eyes, setting up an everyday and relatable problem. The situation then takes a playful turn when a larger-than-life, almost divine character appears, creating a humorous visual metaphor around her vision.
The contrast between the everyday setting and the surreal character gives the film an entertaining tone while leading naturally to the Cure Sight Laser Center brand and its focus on better vision.
