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About the Project
A short-format advertising film for Pollie Kitchen Cleaner, built around an everyday kitchen situation to highlight the product's cleaning performance along with its pleasant fragrance.
Client: Pollie Kitchen Cleaner
Industry: Home Care / Cleaning Products
Role: Full Production
Our Role
Full Production
Direction
Cinematography
Lighting
Talent Coordination
Set / Location Filming
Product Integration
Post-production
The Creative Approach
The film uses a character-driven setup and visual reactions to create curiosity around what is happening in the kitchen. The interaction between the characters leads naturally to the product reveal, while the final communication highlights a key differentiator of Pollie: it cleans and smells good.
The film closes with the brand message "Pollie – And It Smells Good," reinforcing the fragrance benefit alongside the product's core cleaning proposition.
